online marketing women profile: Claudia Schiffer

Wednesday, January 5, 2011

Claudia Schiffer

Claudia Schiffer German (born 25 August 1970) is a German model and occasional actress, who reached the peak of her popularity during the 1990s, initially due to her resemblance to Brigitte Bardot. Schiffer is one of the world's most successful models, having appeared on over 500 magazine covers. Forbes estimated her net worth at about $55m (£38m).

Schiffer has also been the face of Spanish clothes store, Mango and Accessorize, where she had her ears pierced especially for her Autumn/Winter 2006 Accessorize advertising campaign in 2006. Schiffer still holds a contract with L'Oréal and Ebel watches, and her billboard picture for Kenar has also hung over millions of tourists at Times Square. Since 1990, she has created a swimsuit calendar each year which she stars in and designs herself.

Schiffer later appeared in advertisements for Pepsi, and has danced with a cartoon version of Mickey Mouse in advertisements promoting Fanta for an estimated $2 million. From her appearances in a 1998 Citroën advertisement, she earned a reputed £3 million. Karl Lagerfeld filmed her for a Dom Perignon campaign, some ten years after her first appearances in Chanel adverts.


She is signed to several agencies, including 1/One Management in New York City, Simon Fuller's 19 Entertainment in London for her non modelling interests, and her mother agency 'Model Management' in Hamburg.

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